This research work examined the impact of radio on political mobilization. Survey method was used for the study. Combinations of purposive and random sampling techniques were used to draw a sample of 100 respondents from five communities of Ezza North Local Government Area (Nkomoro, Inyere, Ogboji, Ekka and Amuda community). An 18-item questionnaire was used for data collection. Data were analyzed based on the 94 returned copies of the questionnaire. Findings revealed that radio mobilizational programmes have influenced the people‟s choice of political participation. Findings also indicated an average exposure rate of respondents to these programmes. Based on these findings, the study recommended that Government should increase allocation of funds to the and information communication ministries so as to enable radio stations carry out more effective programmes on political mobilization.

1.1            Background of the Study
The Mass Media made up of print and electronic play a huge role as veritable instruments of communication in every society. Radio as a medium is a tool for journalistic education, enlightenment, mobilization, culture propaganda and entertainment. Radio promotes economic development, stimulates political participation and arouses national consciousness and unity.

Radio was originally brought to Nigeria in 1932 by the British colonial government and was known as Radio Diffusion Service (RDS). It allowed the public to listen to programmes of British Broadcasting Corporation as foreign radio. In April 1952, RDS became the Nigerian broadcasting Service and introduced radio stations in Lagos, Kaduna, Enugu, Ibadan and Kano. This service was upgraded to the Nigerian Broadcasting Corporation (NBC) in 1957 by an act of parliament. The NBC was designed to serve the communication needs of the people in the regions. In the same vein, the Broadcasting Organizations of Nigeria (BON) was founded in 1933 to aid successful interaction of the broadcasting media in Nigeria. The organization is used as a rallying point for coverage of major national and international events.

Radio has the ability to serve both illiterate and literate people unlike the print media. Radio has played major roles in greasing the wheels of the country‟s political economy. It makes unbeatable contributions to the enhancement of the country‟s growth as exemplified in its massive political education, enlightenment, awareness, consciousness and provision offorafor discussion, debates and presentations. These functions were manifested during campaign towards the 2003 general elections. It therefore provided the electorate the opportunity to set the manifestos and programmes of political parties with a view to helping them make mature choices during the elections. The mass media are organized.....

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Item Type: Project Material  |  Attribute: 49 pages  |  Chapters: 1-5
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