Marketing Project Topics and Materials

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1. THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY (A STUDY OF MTN)

2. THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSINESS ORGANIZATION (A STUDY OF NIGERIAN BOTTLING COMPANY PLC)

3. THE IMPACT OF MONETARY POLICY MEASURES AS AN INSTRUMENT OF ECONOMIC STABILIZATION IN NIGERIA

4. THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, IBADAN)

5. MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL (A CASE STUDY OF NESTLE NIGERIA PLC)

6. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY (A CASE STUDY OF A.M.C PHAMACEUTICAL NIGERIA LIMITED)

7. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY (A CASE STUDY OF CONOIL AND CHEMICAL MARKETING COMPANY)

8. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDUSTRY (A CASE STUDY OF 7UP NIGERIA BOTTLING COMPANY PLC, IJORA LAGOS)

9. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)

10. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION (A CASE STUDY OF NIGERIAN BREWERIES PLC, IBADAN)

11. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY)

12. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY (A CASE STUDY OF ZARTECH FOODS, MAYA)

13. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ASEJIRE IBADAN)

14. THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION IN PHARMACEUTICAL INDUSTRY (A CASE STUDY OF MAY & BAKER NIGERIA PLC)

15. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE (A CASE STUDY OF GLOBACOM NIGERIA PLC)

16. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS (A CASE STUDY OF GLOBACOM NIGERIA PLC)

17. THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN MARKETING CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC, OREGUN IKEJA, LAGOS)

18. THE ROLES OF BANKING INDUSTRY IN AGRICULTURAL MARKETING IN NIGERIA (A CASE STUDY OF EXCEL MICRO-FINANCE BANK, ERUWA)

19. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY IN ANAMBRA STATE

20. THE ROLE OF MARKETING IN THE DEVELOPMENT OF TOURISM INDUSTRY IN NIGERIA (A CASE STUDY OF NIKE LAKE RESORT ENUGU)

21. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU STATE (A CASE STUDY OF NESTLE NIGER PLC ENUGU STATE)

22. THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS (A CASE STUDY OF NIGERIA BREWERIES PLC, IGAMU LAGOS STATE)

23. THE IMPACT OF ADVERTISING IN THE SALE OF A NEW PRODUCT (A CASE STUDY OF INDOMIE INSTANT NOODLES ENUGU STATE)

24. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)

25. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC)

26. AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT (A CASE STUDY OF PETALS ENUGU)

27. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET (A CASE STUDY OF 7UP BOTTLING COMPANY NIG.)

28. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)

29. EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF THE NIGERIAN ECONOMY (A CASE STUDY OF NIGERIA NATIONAL PETROLEUM CORPORATION [NNPC])

30. EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY (A CASE-STUDY: NIGERIA BREWERIES PLC, LAGOS)

31. THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES (A CASE STUDY OF MICROFINANCE BANK OKO)

32. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS)

33. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)

34. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO)

35. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

36. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE (A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE)

37. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY (A CASE STUDY OF PENTECOSTAL CHURCHES)

38. CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION (EDUCATION EXPORT FROM FINLAND TO GHANA)

39. EFFECTS OF PRICE HAGGLING STRATEGY ON CONSUMERS’ DECISION MAKING IN SELECTED TRADITIONAL MARKETS IN IBADAN, OYO STATE

40. MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA

41. CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA

42. APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA

43. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION (A CASE STUDY OF FIRST BANK NIGERIA PLC)

44. THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE

45. AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA

46. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

47. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS)

48. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)

49. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC )

50. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU)

51. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

52. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)

53. THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L.GOVT. COUNCIL)

54. CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS

55. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)

56. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES

57. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS

58. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)

59. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS

60. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

61. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A CASE STUDY OF SKYE BANK)

62. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA  AND AMSTEL MALTA)

63. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

64. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)

65. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE (A CASE STUDY OF NOURISHA FOOD LIMITED)

66. PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA)

67. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)

68. THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE (A CASE STUDY OF PZ CUSSONS PLC)

69. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE (A CASE STUDY OF NOURISHA FOOD LIMITED)

70. IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT

71. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT)

72. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES

73. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU)

74. EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA - FAAN ENUGU AIRPORT)

75. MARKETING OF CHURCH SERVICES  (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)

76. ANALYSIS OF CONSUMER PRODUCT ACCEPTANCES ON BRAND LOYALTY

77. MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS ( A CASE STUDY OF FAN MILK NIGERIA PLC)

78. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

79. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT INDUSTRY (A CASE STUDY OF PZ NIGERIA PLC ABA)

80. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED)

81. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

82. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)

83. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES IN CALABAR MUNICIPALITY

84. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

85. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK PLC

86. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS (A CASE STUDY OF JUMATEX SUITCASE ENUGU)

87. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.)

88. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

89. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE

90. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

91. ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN FINANCIAL SERVICES MARKETING THROUGH EFFECTIVE MARKETING STRATEGIES (A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA)

92. AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE PHONE OPERATORS (A Case Study of MTN Nigeria Plc)

93. SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA

94. MARKETING COMMUNICATION OF THE SELECTED COMPANY
 
95. STRATEGIES TO INCREASE THE COMPETITIVENESS OF THE ENTERPRISE IN THE FOREIGNMARKET

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