ABSTRACT
The Primacy of language in human affairs is an incontrovertible fact. Being specific to humans, language serves as vehicle for communication. As man lives in society, language is essentially a social phenomenon by which interaction and cooperation among the members of the society become possible.
Language lies at the core of social co-existence. It cuts across every sphere of life: scientific, technological. Religious, social, personal and inter personal spheres. These different arrears of endeavour which language is used suggest that there is a wide variety of language occasioned by the context of use. Thus, the language of religion, law, medicine, photography, engineering, journalism, marketing and so on are at variance. This is why this work brings out the distinctness of marketplace language by x-raying the linguistic stylistic features, language use and socio economic factors and language use and gender with reference to markets in Enugu metropolis.
TABLE OF CONTENTS
Title Page
Abstract
Table of contents
List of Tables
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Significance of the Study
1.5 Scope of the Study
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Conceptual Framework
2.1.1 Linguistics
2.1.2 Style
2.1.3 Stylistics
2.1.4 Linguistic Stylistics
2.1.5 Market
2.1.6 Language and Communication
2.2 Theoretical Framework
2.2.1 Rhetoric Theory- Aristotle
2.3 Empirical Studies
2.3.1 Rhetoric
2.3.2 Register
CHAPTER THREE: RESEARCH METHODOLOGY
3.0 Research Methodology
3.1 Research Design
3.2 Area of Study
3.3 Research Population
3.4 Sampling Technique
3.5 Method of Data Collection
3.6 Techniques of Data Analysis
CHAPTER FOUR: TEXTUAL ANALYSIS OF THE MARKETPLACE LANGUAGE IN ENUGU METROPOLIS
4.1 Linguistic Stylistic Use of Language in the Three Markets
4.2 Language Use and Socio Economics Factors/Status
4.3 Language Use and Gender
CHAPTER FIVE: DISCUSSION OF FINDINGS, SUMMARY OF FINDINGS, CONCLUSION, RECOMMENDATIONS AND SUGGESTIONS FOR FURTHER STUDIES
5.1 Discussion of Findings
5.2 Summary of Findings
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions for Further Studies
Works Cited
CHAPTER ONE: INTRODUCTION
1.1 BACKGROUND OF THE STUDY
According to Prasad, Tarni (3), linguistics is ‘the science that describes and classifies languages.’ Lyons, (1) quoted in Agbedo, Chris (1) defines linguistics as the scientific study of langue …’ Allen (16) quoted in Agbedo (6) observes that ‘scientific’ in this sense ‘… is a study which is based on the systematic investigation of data, conducted with reference to some general theory of language structure…’ Robins (5) states that:
Linguistics is concerned with human language as a universal and recognizable part of the human behaviour and of the human faculties perhaps one of the most essential to human life as we know it, and one of most far-reaching of human capabilities in relation to the whole span of mankind’s achievements.
The earliest known linguistic activities date to Iron Age India (around the 8th century B. C) with the analysis of Sanskrit. Prasad (3) observes that ‘linguistics can be broadly broken into three categories or subfields of study: language form, language meaning, and language in context.’
The first subfield according to Prasad is the study of language structure, or grammar. This focuses on the system of rules followed by the speakers (or hearers) of a language. It encompasses morphology (the formation and composition of words), syntax (the formation and composition of phrases and sentences from these words), phonology (sound systems) and phonetics which are concerned with actual properties of speech sounds, and non-speech sounds, and how they are produced and perceived.
The second subfield is language meaning which is concerned with how languages employ logical structures and real-world references to convey, process, and assign meaning, as well as to manage and resolve ambiguity. This subfield encompasses semantics (how meaning is inferred from words and concepts) and pragmatics (how meaning is inferred from context).
The third category is language in context. Linguistics in its broader context includes evolutionary linguistics which considers the origins of language, historical linguistics which explores language change, sociolinguistics which looks at the relation between linguistics variation and social structures, psycholinguistics which explores the representation and function of language in the mind; neurolinguistics which looks at language acquisition, how children or adults acquire language; and discourse analysis which involves the structure of texts and conversations.
Similarly, stylistics is a branch of applied linguistics. It is the study and interpretation of texts from a linguistic perspective. As a discipline, it links literary criticism and linguistics, but has no autonomous domain of its own. Fasold (115) observes that ‘the preferred objects of stylistics studies is literature, not exclusively high literature but others forms of written texts such.....
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